Your Survey Email Template Guide: 5 Ways to Effectively Reach Customers

In today’s fast-paced digital world, where various marketing channels compete for attention, email marketing remains a powerhouse in the realm of effective communication. With a staggering 99% of US adults regularly checking their email, it’s evident that this method continues to be a reliable and impactful means of reaching your audience. 

However, the success of email marketing hinges not only on its widespread usage but also on the content within each message. This is especially true when it comes to survey emails, where the presentation and approach play a crucial role in obtaining valuable feedback and gaining insights into the customer experience.

In this comprehensive guide, we will delve into the strategies and techniques necessary for crafting compelling survey emails. By understanding the fundamental principles outlined here, you will be equipped to create engaging survey email templates that encourage participation and provide you with the meaningful data you seek.

Whether you are a marketer looking to improve your email survey strategy or a business owner seeking to gather vital customer insights, this guide will serve as your roadmap to effectively navigate the realm of survey emails. Let’s explore the art of designing survey emails that captivate recipients, inspire them to share their thoughts, and unlock the key to optimizing your customer experience.

The 5 Survey Email Templates You Need to Master Survey Emails

Survey Email Template 1: Compelling Image

According to email marketing statistics, emails that contain some form of graphics have a higher open rate and CTR than text-based emails. Incorporating a visually captivating image within your survey email can work wonders in capturing the recipient’s attention and stimulating their curiosity. Humans are naturally drawn to visually appealing content, and a carefully selected image can evoke emotions and create an instant connection. 

Consider using an image that aligns with the survey’s subject matter or reflects your brand’s identity. Whether it’s a striking product photograph, an intriguing graphic, or an artistic representation of the survey’s purpose, a compelling image can entice recipients to engage with your survey on a deeper level.

Survey Email Template 2: Asking a Question in the Subject

Subject lines are still of the utmost importance when creating an email. With 47% of consumers deciding whether or not to open an email based on the subject line alone, it is important you nail them in order to get your foot in the door. 

Crafting an engaging subject line that poses a thought-provoking question is a powerful strategy to entice recipients to open your survey email. By framing the subject line as a question, you tap into the recipient’s natural curiosity and make them more inclined to discover the answer. The question should be concise, clear, and relevant to the survey’s objective. 

Consider focusing on a pain point, a desired outcome, or a topic of interest to your audience. By leveraging the power of curiosity, you can increase the open rates and set the stage for recipients to be mentally prepared to provide their input when they open the email. If you’re curious about other ways you can get prospects to open your survey email, check out some other subject line examples to increase open rates.

Survey Email Template 4: Providing a CTA Button in the Message

Including a prominent Call-to-Action (CTA) button in your survey email is an effective way to increase click-through rates and ultimately improve the survey completion rate. The CTA button serves as a visual prompt that directs recipients to take the desired action of participating in the survey. Use persuasive and action-oriented language on the button, such as “Take the Survey” or “Share Your Feedback.” 

Make sure the button stands out by using contrasting colors, a larger size, or bold typography that draws attention. By providing a clear and visually distinct CTA button, you make it convenient and enticing for recipients to engage with your survey, increasing the likelihood of their participation.

If you want to design successful CTA’s, consider looking at more email call to action best practices to ensure variety and effectiveness in your survey emails!

Survey Email Template 5: Providing NPS Elements (Gauge, Smiley Face, etc.)

To enhance the interactive nature of your survey email, consider incorporating Net Promoter Score (NPS) elements. These can include visual indicators such as a gauge, smiley face rating system, or other interactive elements that allow respondents to express their satisfaction or sentiment with a simple click. 

By adding these NPS elements, you introduce an element of playfulness and interactivity to your survey. Respondents can quickly provide their feedback in a visually appealing and intuitive manner, making the survey experience more engaging and enjoyable. These NPS elements also offer a visual representation of the feedback, allowing you to gather insights at a glance and identify trends or areas for improvement more efficiently.

Survey Email Template Best Practices

Now that you have explored various survey email templates, it’s essential to consider some best practices when creating your own unique templates. These practices will ensure that your survey emails effectively engage your audience and encourage meaningful customer feedback. Here are some key elements to keep in mind:

1. Keep the template short: When designing your survey email template, aim for “short and sweet.” Avoid overwhelming your recipients with lengthy paragraphs or excessive content. Keep the message concise, clear, and to the point. This approach increases the chances of recipients reading the entire email and taking action.
2. Don’t be too wordy: Similar to the previous point, resist the temptation to be overly verbose. Focus on delivering a succinct and compelling message that highlights the importance of the recipient’s feedback. Be mindful of the fact that people tend to skim through emails, so use concise language and highlight the essential points.
3. Make the link easily visible: Ensure that the survey link is prominently displayed within the email. Make it visually distinct by using a different color, bold text, or underlining. By making the link easily visible, you eliminate any potential confusion and make it convenient for recipients to access the survey.
4. Add a button for better visibility: Consider incorporating a clear and visually appealing CTA button alongside the survey link. The button can grab attention and improve the visibility of the survey. Choose persuasive text for the button, such as “Take the Survey” or “Share Your Feedback.” Make sure the button stands out and is easy to click, further streamlining the survey participation process.
5. Tell the customer the value of their feedback: Clearly communicate the value of the recipient’s feedback in your survey email. Let them know that their opinions and insights are genuinely appreciated and will contribute to improving their experience or shaping future offerings. When recipients understand the significance of their feedback, they are more likely to take the survey and provide thoughtful responses.

Your Survey Email Template Next Steps

Armed with these survey email templates and best practices, you are now equipped to reach out to your customers and gather the feedback necessary for enhancing their experience. By consistently collecting data and seeking feedback, you can make insight-based changes that drive your brand’s success. Whether it’s incorporating customer suggestions, improving pain points, or refining your offerings, the insights gained from survey responses, both from new and loyal customers, will guide your brand’s growth.

Remember, the effectiveness of your survey emails lies not only in the templates themselves but also in the thoughtful application of these best practices. Continuously iterate, experiment, and analyze the results to refine your approach. By valuing your customers’ opinions and leveraging their feedback, you can build stronger relationships, deliver exceptional experiences, and position your brand equity for long-term success. Are you ready to take your survey emails to the next level? Checkout this demo video to see how Wootric’s lightweight, targeted approach to customer feedback will help you understand your customers better and ensure they are receiving the right email at the right time.