PART 1 At Wootric we collect hundreds of thousands of NPS, CSAT and CES survey responses every week. We do…
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Customer Feedback Survey Methods are Changing Dramatically – This is How to Keep Up
Customer feedback is having a renaissance of sorts – it’s always been “important,” but never has it been so sought…
An Early Customer Thinks They’ve “Outgrown” Your Product: A Customer Success Close-Call
Here is Part 2 of our series, Customer Success Failure: How the Pros Lost Customers (and Learned from it). Pros share…
CMOs: Don’t Get Replaced by a Growth Marketer in 2018 – Become One
What is “Growth Marketing” and why should CMOs be gunning for a job title change in 2018? It’s not just…
Net Promoter Score: The Growth Marketer’s Secret Weapon
Growth marketers today have unprecedented access to customer insights, and we are awash in metrics and data. We have become…
How to Get Rich Product Feedback when You Can No Longer Talk to Every Customer
As a startup founder, you were probably on a first name basis with many of your early users. Some became cheerleaders and champions, others churned. And, in those early weeks and months, everyone’s detailed, anecdotal feedback was critical. Those first 5, 10, or 50 customers helped you hone your product into something that hundreds or even thousands of customers now rely on.
How to Have Successful Meetings with Stakeholders about NPS Results and Voice of Customer Insights
As the professional responsible for customer experience in your company, you know that great UX and CX can give your…
Communication Tips & Tools for Customer Success Managers
In Customer Success, communication with accounts can make or break the job. Upping your skills—and having the right tools to…
How to Get High Response Rates to User Surveys on Mobile
In this age of survey fatigue, getting users to engage with a survey in any medium is challenging. Mobile apps are no exception, and have their own unique constraints. The good news is that in-app surveys can provide a streamlined mobile experience that results in super-high response rates and meaningful feedback, too.
Securing Our Perimeter: Protecting our App and Making Security a Habit
The Rails core team takes security very seriously which means that we have a great foundation to build our apps…