Gauging SaaS Customer Experience around the Globe? Ask Your Customers for Feedback in their Native Tongue

January 18, 2018 By Elisha Zhang

As SaaS businesses scale, having the ability to sell and provide support in multiple languages becomes a competitive advantage. It…

Adopting AI to Improve CX? 5 Prerequisites for Success

January 11, 2018 By Elisha Zhang

AI-driven applications are hot and getting hotter. Forrester’s 2018 survey respondents who said they are investing in AI increased from…

January 3, 2018 By Elisha Zhang

Congratulations! Another customer is starting their journey with your company. They’ll go through the various stages in the sales funnel,…

What is “Growth Marketing” and why should CMOs be gunning for a job title change in 2018? It’s not just…

December 13, 2017 By Elisha Zhang

Customer experience is about much more than whether or not your clients enjoy using your product. It involves every aspect…

December 5, 2017 By Elisha Zhang

Congrats! You are in charge of collecting feedback from your customers and it’s flowing in fast. The C-suite is eager…

Customer feedback is having a renaissance of sorts – it’s always been “important,” but never has it been so sought…

November 21, 2017 By Elisha Zhang

Christie Pitts, investment partner and chief of staff, and Arlan Hamilton, the founder and managing partner of Backstage Capital interviewed…

November 20, 2017 By Elisha Zhang

by German Monfort (@gmonfort) and Prabhat Jha (@prabhatjha) We recently moved our main production SQL database from Heroku PostgreSQL to AWS RDS….