Customer expectations drive the value of CX. Continuously meet or exceed expectations, and delighted customers will return and even become…
B2B Now Feels B2C. Here’s How to Consumerize Your Enterprise Product
3 Ways Your SaaS Finance Team Can Contribute to CX
You need to integrate information across your company to create an exceptional CX for your customers. Your staff may be…
The Key to Product Led Growth? Lose the Friction!
In the world of SaaS, we have entered the era of Product Led Growth (PLG), where the product rules. PLG…
Advanced NPS: Target Surveys by Customer Segment
When you begin using Net Promoter Score (NPS) surveys as part of your CX program, you should probably keep it…
How & Why You Should Customize the NPS Follow-up Question
There are a lot of ways to learn about your customers. You can pick up the phone, send out a survey, invite them to a customer event, or use a well-known method to learn more about who they are.
What is NPS: the Concept and Formula
You hear the term tossed around in most any meeting focused on customers: “What’s the NPS? How many Promoters do…
Low Touch to High Touch: Customer Follow-up Strategies for Any Size Company
A good customer experience improvement program depends on two-way conversations between companies and their customers. It has been reported that…
Wootric Joins InMoment to Accelerate CX Innovation and Growth
As we begin this new year, we want to share some great news. Today we’re excited to announce that Wootric…
How to Train AI to Analyze Your Customer Feedback
Customer comments are the lifeblood of any CX program, giving you the “why” behind customers’ NPS, CES, and CSAT scores….
How to Leverage Net Promoter Score to Boost Customer Retention
You don’t just want to appeal to new customers – you also want to keep your current ones coming back…