As someone that works to improve the customer experience at your company, you want to make sure you’re effective. Are you communicating with customers enough? Are you effectively measuring their happiness? Are you taking their feedback seriously, and integrating it into your business plans?
5 Customer Experience Trends to Pay Attention to in 2016
How to Segment NPS Data to Understand the “Why” Behind Your Score
Net Promoter Score (NPS) is the popular metric that shows you how well your company is doing at the job of keeping customers happy. A high score means that the folks who really love your service or product vastly outnumber those who’ve had a negative experience.
4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.
How to Build an Army of Brand Promoters: The 15Five Story
15Five is a provider of a SaaS product that aims to create more effective communication between employees and management. The product works by having employees check in once a week to take a 15-minute survey, with the employee’s manager spending about five minutes to review the answers—hence the name 15Five.
“Product Managers, Stop Worrying about Building the Wrong Thing on Schedule”: A Q&A with Laura Klein
Get ready for some straight talk about product management from Laura Klein, Principal at Users Know and Author of UX for Lean Startups. In this Q&A with Wootric, Laura talks about how to avoid the traps and excuses that can derail you from building what is most important to users, and how to keep your team aligned around customer experience.
Gather NPS Data in Your Mobile App Without Touching Code with mParticle
We all know mobile apps live and die by user engagement. What’s the best way to understand why some app users love you, and why others disappear? What actions should you prioritize to boost user engagement? Many young companies choose the Net Promoter Score process. NPS surveys offer a lean way to gather meaningful feedback, and align a team around user happiness.
Why the Customer Success Manager is the Product Manager’s New BFF
In 1853, U.S. Commodore Matthew Perry (no, not the Friends actor) sailed to the shores of Japan to strongly suggest (with several gun-laden vessels) that the ruling shogunate open Japan’s ports to outside trade. For 200 years, Japan had embraced a policy of near total isolation from the West, but with the Industrial Revolution fresh out of the oven, even isolationist Japan couldn’t ignore the benefits of trade. What does this history lesson have to do with Product Managers and Customer Success?
Customer Survey Statistics: Everything You Need to Know
All types of businesses leverage customer surveys, and they’re as important for small, growing businesses as they are for established corporations. When you’re creating a customer survey, whether it’s for the first time, or something you do each year, it’s helpful to understand what to expect. What is a good survey response rate? What are best practices for customer surveys? What is the competition encountering?
Our Top 5 Blog Posts in 2015: Boosting Customer Happiness with Net Promoter Score
We launched the Wootric blog in 2015 to educate online businesses about using Net Promoter Score to align teams around boosting customer happiness, and to tell our own story of growth. These five posts were the most popular this year. Did you miss any of them? Here is your chance to click and read!
How Skilled Product Managers Shape a Winning Product Roadmap
Being a product manager for an SaaS company is a challenge. Everyone you talk to has a different opinion on where to go next. It’s on you to make trade-offs and create a roadmap that makes sense. Sometimes, you have to say no to great ideas.