I heard about Venture Beat’s GrowthBeat conference a little last minute, and made the decision to attend. As a marketer and a founder of a tool often leveraged by marketers, I was interested to hear the latest on growth (who doesn’t?) and connect up with other marketing minds in the tech community.
3 Tips to be Customer-Centric for Growth: Reflections on GrowthBeat
NPS: A Big Metric in a Small Package
There’s been some great chatter over the past year about the most meaningful metrics to measure in an online business. I’ve seen posts by growth hackers (Brian Balfour, Hubspot), VCs (Kevin Colleran, General Catalyst), and influencers (Danny Crichton, TechCrunch) talking about the ‘essentials’ — the numbers that are worth the time to track, and the ones that help you, your team, and present or future investors gauge your progress and success as an organization.
Feedback: Bagels and the Art of Real-time Customer Listening
Feedback is a powerful concept. The word itself sets you up for improvement—even success. And, so, for your online business (as a software-as-a-service (SaaS) provider with customers, a blogger with an audience, or an e-commerce product with a market), you want to solicit—heart-in-hand—feedback.
Introducing Wootric
Wootric is a modern customer delight tool for online businesses.
What is easy?
It’s a concise and powerful word. Easy is simple, easy is effortless. Easy takes me to a place where I can free up valuable time to focus on other things, perhaps things that matter more. Or perhaps things that are more complex. I can get the fundamentals out of the way, and get to the meaty, challenging bits.